A former AD partner discovered that this roommate had taken a series of hideously awesome modeling photos in college. We made his dreams and nightmares come true with Nickhott.com. The site was picked up by Reddit, College Humor, TFM, Barstool Sports and accumulated 50,000 hits on its first day.
*Nickhott.com was eventually discontinued after "Nick Hott" started getting recognized at job interviews.
AD: Curtis Petraglia