A former AD partner of mine had a roommate. We discovered that this roommate had a hidden past - he had taken a series of hideously awesome modeling photos in college. We found his photos online and made Nickhott.com. The site was picked up by Reddit, College Humor, TFM, Barstool Sports and accumulated 50,000 hits on it's first day.
*Nickhott.com was eventually discontinued after "Nick Hott" started getting recognized at job interviews.
AD: Curtis Petraglia